Bibliography
Integrated Business Planning Toolkit and Marketing Toolkit.

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Brinckerhoff, Peter C., Mission-Based Marketing, Alpine Guide Inc., 1997

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Davidson, Mike, The Evolution of Executive Concerns, Unpublished Work

Grace, Kay S., Beyond Fund Raising, John Wiley & Sons, Inc., 1997

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Morrison, Below, and Acomb, The Executive Guide to Operational Planning, Josey-Bass Publishers, 1998

Porter, Michael E., Competitive Strategy, the Free Press, 1980