Association for Progressive Communications












 

 

Document Map

Building an Activist Internet Business:
Mixing the Best of Social Movements and Business Practice
 
 
1.  Making the Internet Work for Civil Society:
A Product & Service Manifesto for APC
1.0   Introduction
1.1   Why do we need Non-Profit Computer Networks?
1.2   What Makes a Good APC Product or Service?
1.3   Business Category #1: Value Added Products/Services
- Why Offer Value Added Products?
- Pitfalls and Cautions
- Value Added Product Examples
- Where Does the Money Come From?
1.4   Business Category #2: WWW Development and Support Services
- Why Focus On Services?
- Pitfalls and Cautions
- Examples of Development and Support Services
1.5   Business Category #3: ‘Traditional’ Internet Products & Services
- Why Offer Traditional Internet Products & Services?
- Pitfalls and Cautions
- Outsourcing: Have Your Cake & Eat it Too?
1.6   New Product Options for APC Networks
- WWW Action Alerts
  • What Are WWW Action Alerts
  • Who Would Use WWW Action Alerts?
  • Action Alerts in Action - An Example
  • How Are WWW Action Alerts Provided?
  • Features and Benefits
  • Pricing
- The NGO Virtual Office: Private Online Workspaces for Civil Society
  • What is the NGO Virtual Office?
  • Who Would Use the NGO Virtual Office?
  • How is the NGO Virtual Office Provided?
  • Features and Benefits
  • Pricing
- APC nodo-x Online Community: People & Ideas from Civil Society
  • What is the nodo-x Online Community?
  • Who Would Use nodo-x Online Community?
  • How is the nodo-x Online Community Provided?
  • Features and Benefits
  • Pricing
PowerPoint Presentation: A Product & Service Manifesto for APC
Sample Product and Service Plan
 
2.  Integrated Business Planning Toolkit
2.0  Introduction
- Integrated Planning Process
  • The Strategic Plan
  • The Operating Plan
  • Results Management
  • Getting Started: Critical Issues Analysis
2.1  The Critical Issues Analysis Tool
- What is Issues Analysis?
- Why Use Critical Issues Analysis?
- Conducting Critical Issues Analysis
  • Identify issues
  • Prioritize issues
  • Analyze Issues
  • Summarize and Consolidate issues
- Example
- Summary
2.2  The Strategic Planning Tool
- Strategic Planning
- The Strategic Planning Toolkit
  • A Results Oriented Strategic Planning Process
  • The Mission Statement
  • Strategic Excellence Positions
  • Goals and Objectives
  • Action Plans
  • Sample Action Plan
  • Some Additional Items to Keep in Mind
- The BMIA Strategic Plan
- PowerPoint Presentation: Integrated Business Planning
 
3.  Marketing Toolkit
3.0  Introduction
3.1  Market Analysis Tools
- Profile Analysis
- Present Business Activities
- Environment, Sector, Market Analysis
  • The Environment
  • The Sector
  • The Market
  • Completing the Analysis Forms
  • Market Analysis – Quantitative
- Client Structure Analysis
- Competitive Analysis – Qualitative
- Organizational Analysis
  • Main Trends and Effects
  • Possible New Business Activities
- Product and Service Differentiation
3.2  Client Satisfaction Survey
- Survey Guidelines
3.3  Market Planning
- An Asking Schedule
- Marketing Plan Outline
PowerPoint Presentation: Mission-Based Marketing
 
4.  ISP Business Tools
4.0  Introduction
4.1  Cash Flow Forecast Template
- Using the Cash Flow Forecast Template
  • General Note
  • Starting Balances
  • Forecasted Balances
  • Assumptions
4.2  Project Estimating Template
- Using the Project Estimating Template
4.3  Service and Product Differentiation Worksheet
- Using the Spreadsheet
4.4  Contract Checklist
- General Provisions
- Sign Offs
4.5  Marketing Plan Template
 
5.  The 'Networked Co-op':
Using the Internet as a Backbone for Alternative Business
5.0  Introduction
5.1  Canada's Community Technology Sector: Universal Access, Civil Society and Sustainable Solutions
- Overview
- The Emergence of a Community Technology Sector
- What is the Community Technology Sector?
- Who is the Community Technology Sector?
- Community Technology Success Stories
- What's Missing – The Access Gap
- Investing in Canada's Community Technology Sector – A Call to Action
- Listing of Community Technology Organizations
5.2  Canadian Community Technology Co-op: Initial Concept Paper
- Concept
- Benefits
- Description
- Services
- Getting Started
PowerPoint Presentation: The Networked Co-op
 
Bibliography - Integrated Business Planning Toolkit and Marketing Toolkit.
 
Downloads
Full Document: APC Mission-Driven Business Planning Toolkit
Forms
Presentations